Hearst Spain has announced the appointment of Arancha Peña as its new Commercial Director, succeeding Mª Luisa Ruiz de Velasco, who will retire in January 2026 after a distinguished career with the company.
Peña, who joins the team immediately, will lead commercial growth initiatives, drive portfolio expansion across new sectors, and strengthen relationships with existing clients and partners.
With more than 20 years of experience in sales and media, Peña has built a strong track record in business development, 360° advertising, and key account management. Most recently, she served as Sales Manager at Grupo Godó, where she spearheaded multichannel strategies spanning press, radio, digital, events, and branded content, delivering sustained revenue growth and reinforcing brands including La Vanguardia, Mundo Deportivo, RAC1, RAC105, and Comer.
