Britain’s biggest and most trusted women’s lifestyle brand, Good Housekeeping UK, announced the official opening of the GH Kitchen — an innovative culinary hub featuring three state-of-the-art test kitchens and a broadcast-ready studio kitchen located within the House of Hearst headquarters in Leicester Square, London.
Developed in close collaboration with John Lewis, the GH Kitchen has been designed to inspire creativity, innovation, and excellence in culinary and lifestyle content. The new space sets the stage for Good Housekeeping’s new content, including flagship video franchises such as My Life in a Biscuit Tin and Absolute Filth, furthering GH’s social-first and video-driven recipe strategy.
Beyond its editorial purpose, the GH Kitchen also unlocks significant commercial potential. The new “Preferred Partner” program offers food, drink, appliance, and kitchenware brands — whose products have been tested and approved by the Good Housekeeping Institute (GHI) — the opportunity to engage in integrated campaigns featuring co-branded content, video collaborations, and accreditation. Brands signed up include official large appliance partner, Samsung, which has provided ovens and refrigeration, and Victorinox, the Swiss knife manufacturer. An Asda partnership will pair the supermarket brand’s wines with GH’s favourite recipes in 2026.
Sarah Akhurst, Director of GH Kitchen & Homes, said: “We’re absolutely thrilled to open our new GH Kitchen! I can’t wait to be able to take people behind the scenes in the GH recipe development process, and to welcome GH members to the heart of GH. Plus, being slap bang in the middle of London we can be faster on food trends – there is so much scope to grow.”
From 2026, partner brands will be able to use the GH Kitchen for product launches, while the new facility – including a high-tech event space with live broadcast capability – will also become home to Good Housekeeping’s VIP members’ events such as the popular monthly Book Club and Good Housekeeping Institute taste tests.
Liz Moseley, GH MD, said: “The kitchen is the heart of the home, and the GH Kitchen is the heart of our brand. The new space is transformational for the way we work, the way we engage with members, the innovative solutions we can offer commercial partners – and the deliciousness level of GH working lunches!”
Food editor, shoot producer and recipe creator, Linzi Pucino, takes on the role of GH Kitchen Manager during what’s been an exceptionally strong year for Good Housekeeping UK.
Full details of the products that feature in the new GH Kitchen will be published in Good Housekeeping’s February issue, on sale January 2026, and in a shoppable digital feature on goodhousekeeping.com/uk.
