This January, Harper’s BAZAAR Netherlands celebrates the art of the aperitif with Bar BAZAAR, a temporary activation at Trattoria Graziella, the Italian restaurant in Amsterdam’s Hotel De L’Europe — long regarded as the brand’s home away from home.
Launched with an intimate evening attended by Harper’s BAZAAR collaborators, partners, and friends of the brand, Bar BAZAAR marks the start of the new year with a focus on connection, shared moments, and la dolce vita. Inspired by the aperitif culture of Northern and Central Italy, the initiative reflects the belief that life’s most meaningful moments are created when enjoyed together.
As part of the activation, guests who present the latest issue of Harper’s BAZAAR — the Women of the Year or Art & Interior edition — will receive a complimentary The Macallan Spritz, or a non-alcoholic alternative. For guests looking to extend the experience, Bar BAZAAR can also be paired with an overnight stay in the hotel’s exclusive BAZAAR Suite, offering a complete immersion in the Harper’s BAZAAR lifestyle.
With Bar BAZAAR, Harper’s BAZAAR Netherlands extends its editorial vision into a live setting, creating meaningful, lifestyle-driven moments that connect culture, craftsmanship, and community.
