Hearst Magazines International and Osnova Publishing today announced the return of the Polish edition of Harper’s BAZAAR. The relaunch of one of the world’s most iconic fashion magazine brands will offer a distinct point of view about modern luxury for an audience that is passionate about style, culture and the issues that matter today.
Harper’s BAZAAR Polska will be published by Katarzyna Jordan, owner and president of Osnova Publishing. She is also the owner of Visteria, a separate publishing house – the publisher of Vogue Polska, and the founder and head of the Visteria Foundation. For years, Jordan has pursued media initiatives for discerning audiences, combining publishing with cultural patronage. Her work supports the international recognition of Polish art and craftsmanship while actively promoting Polish fashion.
“The return of Harper’s BAZAAR to Poland is a venture founded on a long-term vision. The Polish market is now primed for another strong international publishing brand that operates in both a global and a local context. The experience of recent years confirms this market’s maturity,” said Jordan.
The decision to relaunch aligns with Hearst Magazines International’s strategy of growing its influential global brands in key markets around the world.. The new edition of Harper’s BAZAAR will celebrate the culture of Poland through a modern lens, showcasing its deep roots in fashion, art and storytelling.
“Harper’s BAZAAR is a brand with a clearly defined identity and global reach. Our partnership with Osnova Publishing and Katarzyna delivers the strong local expertise needed to drive the title’s growth in Poland,” said Jonathan Wright, President of Hearst Magazines International.
The relaunch of Harper’s BAZAAR Polska comes amid continued growth in the Polish premium goods market. According to KPMG data, its value exceeded PLN 55 billion in 2024, with double-digit growth placing Poland among Europe’s fastest-growing markets. This expansion across fashion, beauty, automotive, and services sectors creates a stable foundation for the development of specialised lifestyle media.
The new edition of Harper’s BAZAAR Polska will combine locally produced content and curated content from the brand’s portfolio of international editions. It will be available across all platforms, including print, digital, social and will be complemented by live events. Details on the publishing schedule and editorial team will be announced in the coming months.
