Esquire UK and Harper’s BAZAAR UK partnered with Range Rover for an exceptional Wimbledon 2025 campaign. The multi-platform collaboration delivered an immersive brand experience, highlighting the alignment of editorial excellence, refined design, and British cultural prestige.
Building on last year’s successful activation, the 2025 partnership was anchored around Range Rover’s official Wimbledon hospitality presence and was amplified by Hearst UK’s editorial, influencer, and experiential capabilities. Both Esquire UK and Harper’s BAZAAR UK hosted bespoke events and created special content hubs that celebrated the elegance and innovation of the Range Rover brand while spotlighting the glamour of the Championships.
On July 1, Esquire Editor-in-Chief Teo van den Broeke and Range Rover hosted a select group of guests in the Range Rover suite at the All England Lawn Tennis Club for an exclusive lunch. Friends of the brand, including Richard E. Grant, Jason Isaacs, Ben Hardy, Meg Bellamy, and Omari Douglas, gathered to mark the start of the 2025 tournament. The presence of such esteemed attendees from the worlds of film, sports and entertainment emphasized the campaign’s cultural resonance and brand synergy.
Continuing the celebrations, Harper’s BAZAAR co-hosted a celebratory lunch during the Men’s Singles Final in the Range Rover suite on Sunday, July 13, bringing together an intimate group of VIP guests and friends. The occasion brought together an intimate group of VIP guests and friends, including Jodie Comer, Daisy Edgar-Jones, Naomi Ackie, Hugh Bonneville and Dominic West, amongst others.
In addition to exclusive events, the partnership features a comprehensive cross-channel content strategy. Both titles unveilied editorial features, high-impact digital assets, and social-first video content. Highlights included interviews with high-profile guests, and an Esquire tailored Wimbledon-themed menswear guide. Presented in a limited-edition newspaper format and available across digital and social platforms, it features Editor-in-Chief Teo van den Broeke’s insights on how to dress for the occasion.
Teo van den Broeke, Editor-in-Chief of Esquire, said: “Esquire UK is proud to partner with Range Rover to enhance its partnership with Wimbledon, The Championships. Our bespoke content will mark this iconic event, while celebrating the intersection of style and sport.”
Lydia Slater, Editor-in-Chief of Harper’s BAZAAR UK, stated: “We are delighted to continue our partnership with Range Rover during this year’s Wimbledon, The Championships by engaging our audiences through creative storytelling.”
This campaign reaffirms Hearst UK’s unique ability to connect legacy brands with contemporary culture through elevated editorial and bespoke brand experiences that drive enduring impact.
