Hearst Global Solutions, the international advertising division of Hearst Magazines, recently announced the appointment of The Vantage as its exclusive media representative for the Middle East and North Africa (MENA). The partnership grants The Vantage first-party representation of Hearst’s global media portfolio across the region, further expanding the company’s international commercial footprint.
Through this agreement, The Vantage will represent Hearst Global Solutions’ extensive brand portfolio, which includes 31 international editions of Harper’s Bazaar, 23 editions of Esquire, and globally recognized titles such as Cosmopolitan, Men’s Health, Women’s Health, and Runner’s World.
“The Vantage brings strong regional insight, operational excellence, and a results-driven approach that complements our global mission.” said Gianluca Ena, SVP, Hearst Global Solutions. “We look forward to building meaningful connections between MENA-based brands and our internationally celebrated titles. We’re committed to bringing the stories of the Middle East to the rest of the world through our extensive global portfolio.”
The Vantage, formerly operating as The MediaVantage, The TechVantage, and The GreenVantage, recently consolidated its operations under a unified brand identity to reflect its broadened capabilities across media sales, sustainability solutions, and adtech. The appointment by Hearst underscores the company’s position as the region’s leading international media representative.
“We are proud to represent the powerhouse in lifestyle publishing in the MENA region.” said Manoj Khimji, Managing Director of The Vantage. “Their brands are not only internationally recognised and trusted, but they also provide incredible storytelling capabilities across diverse lifestyle categories. This partnership enables us to offer advertisers premium access to influential global audiences through one strategic gateway.”
The collaboration will provide MENA-based marketers with direct access to Hearst’s global network, offering enhanced commercial integration, market relevance, and operational efficiency through a trusted local partner.
About The Vantage Headquartered in Dubai, The Vantage is a leading international media sales agency, offering clients in the MENA region access to world-class media, technology, and sustainability platforms. The company’s rebrand in 2024 brought together its legacy operations into a unified structure, focused on providing innovative, integrated solutions for brands with global ambition.
