Katsuya Maenishi, Deputy General Manager of Hearst Media Solutions, spoke at Advertising Week Asia 2025 in December. A recording of the session, titled “Exploring the ‘New Thinking’ and ‘New Demands’ of the Affluent: What Values Are the Affluent Really Seeking Today?”, is now available for on-demand viewing on YouTube. The presentation is delivered in Japanese, with automatic English subtitles available via YouTube’s translation feature.
During the session, Maenishi shared insights into the shifting values, expectations, and decision-making drivers of today’s affluent consumers. Drawing on Hearst Japan’s extensive experience operating leading luxury media brands—including Fujingaho, ELLE, and 25ans—the presentation explored how luxury audiences are redefining value beyond traditional status markers, and what this means for brands seeking to engage them effectively.
Hearst Media Solutions leverages deep editorial expertise, audience data analysis, and a nuanced understanding of affluent mindsets to deliver “Business to Luxury (B2L)” marketing solutions tailored specifically to the luxury segment. These offerings support brands across a wide range of needs, including communication strategy development, rebranding initiatives, product and service development and refinement, retail and in-store activation, luxury-focused advertising solutions, and proprietary research initiatives.
In addition, Hearst Media Solutions conducts surveys and publishes reports that provide a comprehensive view of the current affluent landscape, helping brands better understand emerging trends and consumer expectations within the luxury market.
Further information on Hearst Media Solutions’ Business to Luxury (B2L) marketing support, as well as the latest report on the affluent segment, is available on the dedicated information page.
