Hearst Magazines announced the launch of AURA TV, a new advertising solution that brings the company’s proprietary AURA intelligence to Connected TV (CTV). Powered by Hearst Anyscreen — Hearst Television’s advanced CTV and cross-screen video platform — AURA TV connects advertisers with their most valuable audiences across every screen, combining precise targeting with premium, brand-safe content at CTV scale.
AURA TV represents the next evolution of Hearst’s data-driven advertising capabilities, extending the proven performance of the AURA platform — already powering one in three campaigns across Hearst’s 30+ brands — into streaming. By pairing AURA’s first-party insights with the reach and technical rigor of Hearst Anyscreen, advertisers can unify engagement across Hearst’s iconic editorial brands and the broader CTV ecosystem, maximizing both impact and efficiency.
“With AURA TV, we’re bringing the full power of Hearst Magazines’ proprietary data to one of the fastest-growing channels in advertising,” said Mike Nuzzo, SVP, head of Data Solutions at Hearst Magazines. “Advertisers can now tap into the same precision and performance that have made AURA such a success — while reaching audiences at CTV scale through a trusted environment.”
AURA TV features include:
- AURA Intelligence: Access high-value audiences informed by Hearst’s first-party data. AURA TV connects on-site engagement with streaming behaviors to deliver smarter targeting and stronger performance across every screen.
- CTV Scale: Extend campaign reach through Hearst Anyscreen’s nationwide footprint, connecting with 100 million+ U.S. households and 3 billion+ unique devices across all 210 DMAs.
- Premium, Trusted Environment: Engage audiences within curated CTV inventory sourced from verified supply partners, eliminating fragmentation and ensuring a consistent, brand-safe viewer experience.
AURA TV underscores Hearst Magazines’ continued investment in scalable, privacy-safe and performance-driven advertising solutions that bridge the company’s audience intelligence with the next era of audience connection.
To learn more about AURA TV, visit Advertising.HearstMagazines.com.
