Hearst Netherlands is expanding its digital advertising offering through a new partnership with Opt Out Advertising. With the addition of this AdTech solution, Hearst strengthens its proposition for advertisers by introducing a privacy-friendly and future-proof way to reach audiences — completely without tracking or the use of personal data.
Opt Out Advertising’s technology responds to the growing demand from both advertisers and consumers for transparency, privacy, and responsible data practices, while continuing to deliver impactful campaigns at scale. The solution integrates seamlessly within Hearst’s premium digital environments, ensuring performance without compromising trust.
The partnership supports Hearst Netherlands’ broader strategy to deliver effective, results-driven advertising solutions within the high-quality editorial contexts of its seven premium titles: ELLE, Quote, JAN, National Geographic, Cosmopolitan, Harper’s Bazaar, and Quest.
Tuğba Metin, Sales Director at Hearst Netherlands, comments:
“At Hearst, we strongly believe in sustainable and future-proof media solutions. With Opt Out Advertising, we can serve our partners even better with effective online advertising opportunities.”
Tom van Bentheim, CEO of Opt Out Advertising emphasized how the partnership marks a significant milestone: “We are incredibly proud to welcome Hearst, a leading international publisher with strong brands and substantial reach, to our network. Hearst is a valuable and complementary addition to the premium inventory already available via Opt Out Advertising. This strengthens our proposition to both advertisers and agencies.”
All technical and commercial integrations have been completed, enabling advertisers and agencies to activate campaigns immediately across Hearst Netherlands’ digital properties using Opt Out Advertising’s privacy-first technology.
With this collaboration, Hearst Netherlands continues to invest in responsible, transparent, and future-oriented digital advertising, working closely with advertisers and agencies to drive meaningful results in trusted editorial environments.
