On November 21, 2025, the Dutch magazine industry gathered in Amsterdam for the annual MERCUR Awards, celebrating outstanding achievement and innovation across the media landscape. Cosmopolitan Netherlands was awarded the MERCUR for Magazine Media Brand of the Year, one of the most prestigious honors in the sector. The brand was nominated for two awards this year, including the MERCUR Award for Partnership of the Year.
Often described as the Oscars of the Dutch magazine world, the MERCURs recognize brands that deliver exceptional value for their audience and commercial partners through creativity, impactful storytelling, and multichannel excellence. The jury praised Cosmopolitan, emphasizing:
This magazine media brand is exceptionally popular with its target audience. Both major and boutique advertisers are eager to collaborate with it. The editorial team reflects the target audience completely.
Cosmopolitan’s win reflects years of strategic growth, cultural relevance, and deep audience engagement. The brand has invested in ambitious editorial output, a strong social media presence, and high-performing partnerships. Its recent initiatives include the bestselling Cosmopolitan Juice created with Juicebrothers; the impactful With Legs Wide Open (Met de benen wijd) campaign raising awareness for cervical cancer; and a series of immersive brand experiences with partners such as Bolletje, Snapchat, Zadig & Voltaire, as well as the flagship Cosmo Clubhouse event series.
Cosmopolitan has extended its gratitude to readers, followers, and shoppers whose engagement fueled the brand’s momentum. The team also acknowledged its advertising partners for their ongoing trust, with a special mention for Nationale Nederlanden, with whom Cosmopolitan earned an additional nomination for the 13 going on 30 campaign.
This year’s MERCUR win cements Cosmopolitan’s position as a leading force in the Dutch media landscape and underscores the brand’s continued commitment to delivering bold, relevant, and audience-driven experiences across every channel. Congratulations to the team!
