Leading UK magazine publishers have launched Atria, a new premium marketplace that will make it easier for advertisers and agencies to reach quality audiences at scale, in brand-safe, trusted online environments. Hearst UK is participating in the marketplace, alongside a group of the UK’s leading magazine media publishers.
- For the first time, advertisers will be able to run a single campaign across Hearst UK’s trusted editorial brands — including ELLE, Cosmopolitan, Esquire, Good Housekeeping, Red, and Country Walking — as well as across participating publishers Bauer, Future, HELLO!, Immediate, and Time Out.
- The new publisher marketplace, Atria, hosted by Permutive, makes it easier for advertisers and agencies to plan and book campaigns across trusted editorial environments at scale.
- Atria is powered by publisher-owned first-party audience data, giving advertisers access to high-quality, brand-safe inventory and audiences in one place, while ensuring publishers retain control of their data and relationships.
By participating in Atria, Hearst UK is expanding access to its premium audiences, strengthening demand for its digital inventory, and reinforcing the commercial value of trusted editorial brands at a time when quality, context, and credibility are increasingly important to advertisers.
Cath Waller, Managing Director, Advertising at Immediate and Chair of PPA Magnetic, said:
“Atria is a hugely positive step forward for the advertising community. By bringing together the UK’s most trusted editorial brands on a single platform, we’re making it easier for agencies and advertisers to access guaranteed quality, brand-safe environments at scale – at a time where it’s never been more important. This innovation gives advertisers a smarter, more effective and transparent way to connect with our premium audiences”.
Advertisers and agencies can find out more at www.atria.co.uk or contact info@atria.co.uk.
