Holland Herald, the inflight magazine produced by Hearst Netherlands on behalf of KLM Royal Dutch Airlines, has won Best Publication at the prestigious Content Marketing Awards, presented annually by the U.S.-based Content Marketing Institute.
The award recognizes Holland Herald‘s ability to honor its more than 60-year legacy while delivering a contemporary editorial vision. The judges praised the publication’s compelling mix of long-form journalism, striking photography, interviews with changemakers, local insider guides, and behind-the-scenes stories from KLM, creating a rich, screen-free experience for travelers.
The recognition celebrates the successful partnership between KLM and Hearst Netherlands, whose editorial team produces both Holland Herald and Flying Dutchman, the travel magazine for Flying Blue members.
