Hearst Global Solutions has appointed Paola Rini as Global Commercial Director, Luxury and Lifestyle, as part of an internal reorganization to further strengthen its integrated commercial model. Operating within the unit led by Robert Schoenmaker, Hearst Italy’s Chief Revenue Officer, Rini will oversee the global development of the Luxury and Lifestyle commercial organization.
With more than 25 years of experience across media, advertising, and marketing, Rini brings extensive international commercial expertise. Her career includes senior roles at Discovery Media Italy, Publitalia ’80 – Mediaset Group, and Freeda Media Italy, where she led commercial growth and strategic partnerships with leading global brands.
In her new role, Rini will be responsible for driving domestic revenue growth and accelerating international revenues through Hearst’s global brand networks. Four Sales Directors — Luxury, Beauty, Lifestyle, and Media Agencies — will report directly to her, while the broader leadership structure remains unchanged. Fabio Seveso, Head of Hearst Live, continues to lead event ideation and commercialization; Alessandro Caracciolo, Global Solutions LAB Director, oversees digital commercial operations, including the content studio; and Milo Antimi remains Global Commercial Director for the U.S. market.
The appointment reinforces Hearst’s commercially driven approach, integrating premium content, creativity, data, performance, and specialist expertise to deliver measurable, high-impact solutions for partners across print, digital, live events, and special projects.
“Joining Hearst at this stage of growth is a stimulating challenge. The goal is to further strengthen our market proposition, accelerate commercial innovation, and create lasting value for our partners and the Group.” said Rini.
Looking back over the past 12 months, Schoenmaker highlighted the strong performance achieved in 2025, with global growth of 6.1%, supported by the continued expansion of the Esquire network and a number of projects with luxury brands. The domestic market recorded growth of 1% across print, digital and events, with particularly strong results from Harper’s BAZAAR (+18%), Men’s Health (over €1 million in revenue), Runner’s World (+36%), Cosmopolitan (+12%), and the fashion sector overall (+2%). Additional momentum was generated by more than 60 brand events delivered across Italy.
