Paola Rini has been appointed as Global Commercial Director, Luxury and Lifestyle, within Hearst Global Solutions, the unit led by Robert Schoenmaker. She will begin in the her new role on February 2.
Thanks to a portfolio of iconic, authoritative, and globally recognized brands, combined with a continuous commitment to excellence in content and project development, Hearst is today ideally positioned to transform sales into a true value driver: a model capable of integrating engaging content, creative solutions, data, performance, and specialized expertise, offering partners increasingly effective, measurable, and distinctive projects.
This organization is able to develop high-impact, tailor-made initiatives by leveraging all brand platforms — print, digital, events, and special projects — in Italy and internationally, with a truly integrated vision. Within this context, Paola Rini will lead the commercial organization, with the objective of driving domestic revenue growth and expanding international revenues.
Under the new structure, four Sales Directors will report to Paola Rini, covering Luxury, Beauty, Lifestyle, and Media Agencies. The roles of Fabio Seveso, Head of Hearst Live, responsible for the conception, production, and commercialization of events; Alessandro Caracciolo, Global Solutions LAB Director, responsible for the commercial and operational digital division, including the content studio; and Milo Antimi, Global Commercial Director for the U.S. market, remain unchanged.
Hearst Global Solutions is also supported by the coordination of Brand Managers, key figures responsible for overseeing the performance of each publishing brand and fully enhancing its potential. The new Hearst Global Solutions organization has been designed to further accelerate along three core strategic directions:
- The evolution of the commercial offering toward increasingly consultative and project-based models, integrating content, creativity, experiences, data, performance, and international distribution through Hearst’s brand networks.
- Continuous growth of the client base, with a strong acceleration in the food, tourism, and male-target sectors, while maintaining a strong focus on the core fashion and beauty business.
- Planning, production, and excellence, to ensure high levels of engagement among premium audiences and increasingly relevant, high-value projects for partners.
Robert Schoenmaker commented:
“I am very pleased that Paola has chosen Hearst; her appointment represents a key milestone in the
evolution of Hearst Global Solutions. In recent years, we have built a solid, highly skilled commercial organization capable of consistent growth. Paola’s arrival further strengthens this structure, bringing experienced leadership, strategic vision, and a strong ability to develop and empower our people. It sends a clear message to the market: Hearst continues to invest and to look ahead with ambition.”
Paola Rini added:
“I am enthusiastic and proud to join Hearst at such a significant moment in its growth journey. Hearst Global Solutions is today a dynamic, solid, and constantly evolving commercial player. Thanks to Robert’s trust and the support of highly qualified teams, my commitment will be to further enhance our market proposition, accelerating commercial innovation, strengthening long-term strategic partnership opportunities, and creating lasting value for both our partners and the Group.”
Robert Schoenmaker also highlighted the strong results achieved in 2025 with global growth of 6.1%, driven by the continued expansion of the Esquire network — with the Italian edition producing, for the second time, an international project adopted by 24 editions worldwide — as well as by several projects with leading luxury companies. In the domestic market, the team recorded overall growth of 1% across print, digital, and events, with particularly strong performances from Harper’s Bazaar (+18%), Men’s Health (over €1 million in revenue), Runner’s World (+36%), Cosmopolitan (+12%), and the Fashion sector overall (+2%). A fundamental contribution also came from the 60 branded events delivered across Italy, thanks to the distinctive and innovative work of the LIVE organization led by Fabio Seveso.
About Paola Rini
Paola Rini is a senior executive with over 25 years of experience in media, advertising, and marketing,
gained across major international groups and innovative digital companies. Throughout her career, she
has developed a strong strategic vision and broad commercial expertise, contributing to business
growth, new market development, and portfolio diversification.
She previously served as Country Manager of Freeda Media Italy, where she led the development of
commercial and strategic activities, expansion into new industry sectors, and the strengthening of
relationships with leading national and international brands. Prior to that, she held senior roles at
Discovery Media Italy and Publitalia ’80 – Mediaset Group, managing strategic client portfolios and
complex sales teams.
