Hearst UK has appointed Saska Graville as Editor-in-Chief of Country Living, the UK’s leading home interest brand.
Graville brings more than two decades of editorial and strategic leadership to her new role at Country Living. Before joining the brand, she served as Product Director at Good Housekeeping UK, where she played a pivotal role in aligning editorial vision with technological innovation and consumer engagement. Her career spans a number of senior editorial positions, including Deputy Editor at Red, Editor-in-Chief at House of Fraser, Editor of John Lewis’s At Home magazine, and Editor of New Woman Australia.
Her appointment comes at a pivotal juncture for Country Living as the brand commemorates its 40th anniversary. Under her leadership, the brand is poised to further enhance its award-winning licensing programme, which includes partnerships with esteemed retailers such as DFS and Barefoot Caravans. Additionally, Country Living’s flagship event, Good Housekeeping Live with Country Living Christmas Market, is set to return to London’s Business Design Centre this November. Complementing this is The Artisan Collective, a membership initiative designed to support and grow Country Living’s network of artisans and small business collaborators.
Saska Graville said: “Country Living is a truly iconic brand, and I am honoured to join at such an exciting time as it celebrates its 40th anniversary. I look forward to working with the talented team – and the readers, artisans and partners – to build on Country Living’s impressive legacy.”
Catriona Bolger, Portfolio Director – Homes, Hearst UK, said: “Saska is an exceptional editor with a proven track record of delivering engaging editorial across multiple channels. She’s instinctively creative, commercially savvy, and the perfect person to lead the next phase of Country Living’s evolution.”
Graville begins her role as Editor-in-Chief this Wednesday, 16 July; while former Country Living Editor-in-Chief, Louise Pearce, assumed the role of Creative Director for Hearst UK’s Licensing division earlier this month.
