On October 3, ELLE Netherlands celebrated the 11th edition of ELLE Smart Shopping Day, bringing together more than 40 beauty, fashion, lifestyle and interior brands for a day of shopping across the Netherlands.
The event was supported by a broad digital and out-of-home campaign, with participating brands connecting with shoppers through special offers and editorial content. This year, 44 brands took part, including 11 newcomers. Brand pages and articles gave readers different ways to discover participating brands and their offers throughout the campaign.
The day also featured a special in-store experience with H&M at its flagship store in Amsterdam. ELLE invited fifty readers to shop before the store opened, with goodie bags for guests and gift cards for two lucky attendees. Read more about the H&M experience.
The H&M partnership extended beyond the in-store event, with a series of editorial articles supporting the collaboration. Other participating brands connected with shoppers through ELLE’s shopping coverage and affiliate content. Readers could find inspiration and information in the Smart Shopping Day guide and event-day roundup of offers.
With another successful edition completed, ELLE Smart Shopping Day continues to bring its community together around style, discovery and more considered shopping.
